Amy McKnight

Amy’s innate creativity, curiosity, and desire to solve problems and seek the best in people, has led her to executive coaching after owning and operating two Apple support businesses, successfully selling one and transitioning out of another, as well as a history of working directly for Apple, Inc. as a Creative.

Helping others gain understanding and confidence around their technology challenges has fine-tuned Amy’s strengths in patience, empathy, interpreting and understanding complex concepts, and drawing upon her intuition, experience, and resources to effectively troubleshoot and present practical solutions. These skills and talents translate seamlessly into coaching, along with Amy’s desire to hear, teach, and empower others.

Amy is revered in her community of Apple consultants, strives to be a role model for her peers, and supports women in business. She has been a speaker at multiple IT conferences regarding both IT concepts and business management.

As a Certified VIM Executive Coach, entrepreneur, and former business owner, Amy has sustained two economic recessions, a pandemic, and understands the many ups and downs every business leader experiences. She understands small business dynamics, as well as corporate culture, from the last 23 years within these varied work environments. Whether working alone, managing a team, mentoring a client, or formulating her next idea, Amy is passionate and committed to her work.